Campaigns, spots and reports in one place.
For advertisers - Reach dozens of radio stations without wasting time: create the campaign, upload the spots and let Play258 send orders and spots automatically. Credible execution reports for your client.
Features for organizations and advertisers
For radio stations - On-air 24/7, music requests via WhatsApp/SMS and campaign spots going straight to playout. Less manual work, more control and reports ready for compliance.
Features for radio stations and playout
Who uses Play258?
-
Advertisers and agencies
Launch campaigns on dozens of radio stations with one click. Upload spots, choose stations and regions, and let Play258 send insertion orders and spots automatically. Credible execution reports for you and for your partners. -
Radio stations
Professional playout that keeps your broadcast on air 24/7. Playlist, spots and jingles with precision; music requests via WhatsApp/SMS (paid or free, you decide). Receive campaign spots directly in the software and fill the schedule in seconds.
Play258 for organizations
Advertising agencies, media monitoring and automated audience studies - on a single platform.
Advertising agencies
Create radio campaigns, upload spots, select stations and regions. The system sends insertion orders and spots to stations using Play258 - they receive and schedule everything automatically in playout. A single flow from briefing to proof.
Media monitoring
Track your campaign execution across multiple stations. Airing logs, execution percentages and exportable reports let you prove to the client what was actually broadcast and when - no fax or manual email.
Automated audience studies
Objective execution data by station, time slot and period. Compliance reports and detailed logs for reach, frequency and performance analysis - ideal for media planning and advertiser reports.
How agency workflow works
From campaign to air: simple flow for agencies and advertisers.
How it works, step by step
The organization prepares the campaign; Play258 handles payments, delivery to stations and reports. All in plain language.
What the organization does
What Play258 does
Play258 for radio - complete playout
Everything your station needs to operate with precision: automation, smart requests and reports.
Automatic playout
Programming, spots, jingles and tracks managed with precision.
Smart requests
Requests via WhatsApp/SMS with paid or free rules - Play258 exclusive.
Reports & compliance
Detailed logs, execution percentages and auditing.
Integration
API and sync with studio and external platforms.
AI DJ - Play258 exclusive
Programming assistant with artificial intelligence: suggests and orders tracks according to time slot, genre and station profile, keeping the schedule coherent and varied without constant manual intervention.
WhatsApp/SMS requests and AI DJ are Play258 exclusives.
More efficient operation (radio)
For stations using playout: less human intervention, more stability and clear metrics for management.
- ✔️ Continuous automation with smart fallback
- ✔️ Requests configurable by time slot
- ✔️ Compliance and exportable reports
- ✔️ Integration with multiple stations
Quick flow
Security & trust
Compliance logs, execution tracking and event auditing.
Internal and external logs with execution percentage.
Data protection with controlled access.
Dedicated support for stations and technical teams.
Plans
For organizations (agencies, advertisers)
Full agency
The organization creates the campaign and pays the system; the system pays the stations. You leave everything to us.
- ✔ Campaign creation and spot delivery
- ✔ Centralized payment to Play258
- ✔ System pays stations
- ✔ Full monitoring and agency
10% on total campaign value
Request quoteOn your own
The organization contracts and pays stations directly. We provide the platform for campaigns, spots and reports.
- ✔ Contract and pay stations on your own
- ✔ Platform access to create campaigns
- ✔ Spot and insertion order delivery
- ✔ Reports and execution monitoring
On request
Talk to salesFor radio (playout)
Download Play258 Playout
Fill in the form to request the download. You will receive the link by email after approval.
Contact the Play258 team for implementation and support.
Frequently asked questions
Quick answers for those getting started.
Is Play258 only for radio stations?
No. For organisations and advertisers, Play258 is for creating campaigns, sending spots to radio stations and tracking execution. For radio stations, it’s a full playout, comparable to any other on the market, but with exclusive features: music requests via WhatsApp, AI DJ and more. Play258 enters the market to bring professionalism with simplicity.
How does the station receive campaign spots?
When the organization sends the spots, the station receives email and SMS as an alert to connect the computer to the internet. As long as the computer with Play258 (playout) is on and connected, spots are downloaded and scheduled automatically - no clicking required. In the email, the station also receives the spots and insertion order as attachments, as a guarantee.
Must the station use Play258 (playout) to be represented?
No, but it is recommended. Our monitoring system can monitor any station, even if it does not use Play258 (playout).
Does Play258 (playout) only air spots?
No. Play258 (playout) is a full playout with all features for radio automation: programming, music, spots, jingles and reports. WhatsApp/SMS requests and AI DJ are Play258 exclusives.
Can music requests be free?
Yes. The station decides whether to charge for WhatsApp/SMS requests and can set rules by time slot.
What reports are available?
Execution reports, playback percentage and exportable logs - useful both for the station (compliance) and for agencies and monitoring (proof to the client).